Is Your Institute Stuck in the Textbooks? Why Digital Marketing is the Key to Enrolment Growth!

Aditi Agarwal | July 23, 2024

In today’s hyper-connected world, students make informed decisions and incorporate them into choosing the right institution. Whilst an eminent reputation or a winning sports team might have swayed them in the past, today’s students are digitally native. They connect on social media, they research online, and they expect a contemporary, engaging experience from the school/ university they contemplate. 

This is where almost all educational institutions fall short. They cling to conventional marketing methods, for example, brochures, print ads, open houses, pamphlets, college fairs, etc., failing to grab students’ attention that is flooded with up-to-date information online.  Well, this is where a digital marketing agency for the education industry can turn universities and schools’ digital worlds upside down. 

Why is Digital Marketing Essential for Educational Success?

The Ministry of Education of India has released its latest All-India Survey of Higher Education (AISHE) report, showcasing updates on growth trends in students’ enrolment for higher education across the nation. 

As per the data shared, there are now 43.3 million students enrolled for higher education, which is up by nearly 2 million students in just one year. Approximately 79 per cent of students have enrolled for undergraduate courses, with 12 per cent at the postgraduate (master’s degree) level. Only 0.5 per cent of students were studying for a PhD, with most of the rest studying for sub-degree diploma programmes. 

Indubitably, the education industry in India is fiercely competitive. Thus, with limitless schools vying for countless students, a solid online presence is no longer a luxury but necessary! Here’s how a digital marketing agency for education can help you thrive. 

The Significance

• Builds Credibility

A strong online presence of a university/college helps develop immense credibility in the educational industry. With the Internet being the major source of information, having a well-built and optimised website and active social media presence can help build trust amongst potential students as well as parents.

• Improves Ranking 

Digital marketing agencies can help improve educational institutions’ ranking by influencing students’, guardians’ as well as stakeholders’ opinions. Positive feedback and reviews over various social media platforms can play a massive role in enhancing the institution’s reputation and ranking. 

• Boost Profit

Unlike conventional marketing techniques, Digital Marketing is highly valuable and affordable, creating a viable medium for new entrants or NPOs, as these can support in sky rocketing the ROI and profitability of educational institutions.

• Easy access to the Right Audience

As almost 90% of the target audience is highly active on the Internet, digital marketing provides the simplest way to reach out to potential parents and students, making it the most appropriate form of marketing for educational universities. 

• Higher Conversion Rates 

Digital Marketing can help in diverting massive traffic toward your institution’s website resulting in a better probability of a lead conversion. With the ability to encapsulate every nook and corner of the Internet, a digital marketing agency for the education  industry offers a broader range of platforms like emails, banner ads, social media, etc. to reach potential students as well as parents. 

• Immediate feedback 

Digital Marketing provides instant feedback, enabling universities/ colleges/schools to modify their strategies in real time and make changes to enhance the quality of their offerings. 

The Internet is the main source of information for all, especially the students’ community. This is where the Digital Marketing Agency for Education comes into the picture, as it promotes its brand, increases its visibility, and reaches out to prospective students, respectively.

Don’t Let Your Competitors Steal Your Limelight

Digital marketing needs to be holistic, efficient, and strategic to stay ahead of the curve in this challenging landscape. Hence, choosing the right Digital Marketing Agency for Education is key! 

One exemplary example is GrowthTrack. With an impeccable experience in digital marketing, we assist educational institutions with education marketing services tailored to their goals.  At GrowthTrack, we offer performance tracking and analysis using analytics, and our expertise in content marketing and user interface design, brand communication, etc., can help your institution provide a distinctive user experience. To enhance your online presence and succeed in this rapidly evolving education industry, feel free to get in touch with GrowthTrack today!