Boost Your University’s Online Presence with Expert Higher Education SEO Services

| June 29, 2024

What do you rely on when looking for any information on the internet? The first few websites appear/results on the first page, right? So, undergraduate or postgraduate applicants are no exceptions.  So, how are you going to ensure that your university’s or institutions’ websites appear at the top of those results? Here is when high education SEO services swoop in heroically.  Standing out of thousands of universities is no easy task. The SEO services actually take less time and expense, take you a long way in, and dominate with distinction. 

And, if you are someone who belongs to the education sector and thinks that you would never allow digital marketing interventions to take care of your online presence, then you are making a mistake. Find out what’s really happening. 

What is Higher Education SEO?

Higher education seo services attract students for them to take admission in universities and colleges. And, these services grab the attention of students towards an institution by optimising its websites to rank higher with respect to the terms being used by the students to research programmes. 

Higher Education SEO is a distinct approach from simply achieving name recognition or building a legacy. The focus is on creating valuable content that addresses and clarifies students’ questions and doubts, positioning your institution as a trusted resource. By doing so, the primary goal is to significantly increase website traffic and visibility, establishing your platform as a go-to source for reliable information.

Why is SEO Important for Higher Education?

SEO for higher education is no longer an option; it has become a compulsion. Look into the reason why SEO services are important for higher education 

• Boost your website traffic and visibility

This is one benefit that you straightforwardly achieve when you collaborate with any of the higher education seo services.  When for relevant keywords, your website ranks higher in the search results, you automatically gain traffic, and that too organically. 

This implies that students looking for courses that your university offers will most likely discover your institution while researching the colleges and universities. 

• Magnetize high-calibre leads

Imagine SEO as a magnet, drawing in students who are actively searching for the programs you offer. Unlike traditional marketing, it targets users with high intent. Those already interested in higher education and specifically looking for programs like yours. This results in a higher conversion rate, meaning more of your website visitors will take actions such as requesting information or applying.

• Strengthen brand presence and reputation

Increase in brand exposure and reputation also come as a result of High search rankings. Consistently appearing at the top of search results pages positions your institution as a trustworthy and prominent option in the minds of prospective students and their families. This visibility subtly influences their college selection process, fostering a positive perception that can significantly impact their decision-making.

How Do Higher Education SEO Services Boost Enrollments?

To engage with prospective students and increase the number of applications, it’s essential to implement a comprehensive SEO campaign that includes various strategies. Here are some suggestions.

Long-form Content

• Use long-form content like testimonials, interviews, and advice to inform prospective students about your school.
• Shareable content generates social media links, enhancing your school’s relevance and authority in search results.
• With 78% of applicants influenced by search results, effective SEO can boost enrollment and give you a competitive edge.

Responsive Web Design

• Ensure your site is mobile-responsive.
• Smartphone and tablet use is growing among young adults.
• Over half of prospective students use mobile devices to research institutions (Google study).

Social Media

• Engage with potential students in real-time and direct them to your site.
• Boost site traffic and enhance user experience by being helpful and student-focused.
• Network with educational associations, governing bodies, academics, and feeder schools.

Keyword Targeting

• Target location-specific keywords in your SEO campaign.
• Attract students likely to enrol by ranking for localised terms.
• Use long-tail keywords like “liberal arts school in Michigan” for easier ranking and reduced competition.

Why Should You Trust GrowthTrack?

GrowthTrack has worked with multiple education brands like you including schools to universities to edtech companies. Partner with GrowthTrack for services such as enrollment services, content marketing, data insights, media planning and buying, SEO, and more for boosting the number of admissions and enrollments in your institutions.