It becomes indispensable in the present day for institutions of higher learning to come up with good identities to attract and retain students, faculty, and partners. Building a brand strategy for higher education will drive the institution’s image internally and externally while enhancing its reputation and strategic goals. This article discusses the key components and… Continue reading Building a Winning Brand Strategy for Higher Education
Higher education is emerging as a dynamic field primarily due to technological innovation, increased international competition, and changing learner behaviour. Institutions must embrace an aggressive brand strategy for higher education to stay relevant and attract the target audience. Brand management helps distinguish a university from other universities and develops an emotional appeal towards prospective students,… Continue reading The Blueprint for Effective Brand Strategy in Higher Education
As the competition for enrollment continues to grow stiffer, a brand strategy for higher education has emerged as a central requirement for institutions as they seek to attract learners, engage stakeholders and distinguish themselves. The advancement in technologies has greatly impacted the marketing field, creating new avenues while at the same time increasing complexities, hence… Continue reading Crafting a Winning Brand Strategy for Higher Education
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