It becomes indispensable in the present day for institutions of higher learning to come up with good identities to attract and retain students, faculty, and partners. Building a brand strategy for higher education will drive the institution’s image internally and externally while enhancing its reputation and strategic goals. This article discusses the key components and… Continue reading Building a Winning Brand Strategy for Higher Education
As the competition for enrollment continues to grow stiffer, a brand strategy for higher education has emerged as a central requirement for institutions as they seek to attract learners, engage stakeholders and distinguish themselves. The advancement in technologies has greatly impacted the marketing field, creating new avenues while at the same time increasing complexities, hence… Continue reading Crafting a Winning Brand Strategy for Higher Education
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