It becomes indispensable in the present day for institutions of higher learning to come up with good identities to attract and retain students, faculty, and partners. Building a brand strategy for higher education will drive the institution’s image internally and externally while enhancing its reputation and strategic goals. This article discusses the key components and… Continue reading Building a Winning Brand Strategy for Higher Education
Higher education is emerging as a dynamic field primarily due to technological innovation, increased international competition, and changing learner behaviour. Institutions must embrace an aggressive brand strategy for higher education to stay relevant and attract the target audience. Brand management helps distinguish a university from other universities and develops an emotional appeal towards prospective students,… Continue reading The Blueprint for Effective Brand Strategy in Higher Education
The higher education landscape is fiercely competitive. With infinite institutions offering similar programmes and promises, making a place has become increasingly challenging. Aspiring students are flooded with choices, making it arduous for any institution to keep them fascinated. To thrive in this crowded environment, universities must transcend being mere educational structures and become compelling brands. … Continue reading Why Brand Strategy is the Key to University Success in a Competitive Landscape?
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