{"id":1185,"date":"2026-11-05T05:49:10","date_gmt":"2026-11-05T05:49:10","guid":{"rendered":"https:\/\/thegrowthtrack.com\/blog\/?p=1185"},"modified":"2026-11-05T05:49:10","modified_gmt":"2026-11-05T05:49:10","slug":"digital-marketing-assessment-for-higher-education-a-practical-guide-for-universities","status":"publish","type":"post","link":"https:\/\/thegrowthtrack.com\/blog\/digital-marketing-assessment-for-higher-education-a-practical-guide-for-universities\/","title":{"rendered":"Digital Marketing Assessment for Higher Education: A Practical Guide for Universities"},"content":{"rendered":"

There could be a situation where even a university that has excellent academic programmes, skilled faculty members and an attractive campus might find it difficult to bring in sufficient numbers of prospective students through its website. The problem may not be with the lack of digital marketing, but with the lack of awareness of what works and what doesn\u2019t.<\/span><\/p>\n

The scale of India’s digital audience makes this even more important. By September 2025, India had around <\/span>1.02 billion internet users<\/span><\/a>, alongside approximately 750 million smartphones, making digital channels an increasingly important part of how institutions can reach prospective students.<\/span><\/p>\n

This is where a digital marketing assessment for higher education becomes valuable.<\/span><\/p>\n

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