Planorama

Media
Planning & Buying

Effective
media campaigns

GrowthTrack provides comprehensive target audience analysis to identify and understand your ideal student base's specific demographics, preferences, and behaviours. Analysing data and conducting market research can help you tailor your media campaigns to effectively reach and engage your target audience.

Strategic Media
Planning

GrowthTrack assists in developing strategic media plans that align with your business objectives and target audience. We work closely with you to identify the most appropriate media channels, such as TV, radio, print, online platforms, and social media, and determine the optimal timing, frequency, and messaging for your campaigns.

Multi-Channel
Media Buying

GrowthTrack assists educational institutions in mapping out the student journey from initial inquiry to enrollment. This involves analysing a student's various touchpoints and interactions with the institution throughout the enrollment process by conducting various surveys and research exercises. By understanding the student journey, institutions can identify areas of improvement, can segment the students based on behavior, streamline processes, and deliver a seamless experience, ultimately increasing enrollment rates.

Ongoing Campaign
Management

GrowthTrack offers ongoing campaign management services to ensure the smooth execution and performance of your media campaigns. We continuously monitor and fine-tune your campaigns based on real-time data and feedback. This includes adjusting media placements, optimising targeting strategies, refining messaging, and making necessary adjustments to maximise campaign effectiveness.

Performance Tracking
and Optimisation

Employing advanced tracking and analytics tools to measure the performance of your media campaigns makes the chances of you winning the battle easy. GrowthTrack monitors key performance indicators (KPIs) such as impressions, click-through rates, conversions, and return on investment (ROI). Analysing these metrics provides insights and recommendations to optimise your campaigns for better results.