Higher education institutions must, by necessity, change the old ways of marketing as the playing field today is very competitive. As if that were not enough, with students, parents, and educators needing information mainly from digital platforms, higher education institutions need to re-strategise how they reach out to their audience. A fast-gaining strategy is education… Continue reading Education Content Marketing Engagement Marketing: Strategies for Higher Education Academic Success
Content Engagement Marketing has become a popular strategy for achieving interaction with the audience, especially in today’s tech-savvy world. This is not simply about producing content, but about generating interaction that is relevant to the target audience and will lead to interaction with the brand. Content engagement marketing can be defined as the creation and… Continue reading Content Engagement Marketing: The Key to Success for Institutions
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