The higher education domain is fiercely competitive With shrinking conventional demographics and brimming emphasis on- career-driven courses, universities require a strategic go-to-market plan to fascinate the right students But how do you stand out in a pool of similar institutions Well, the... read more >>
Isn’t your university’s website the digital face of your institution Certainly! It is the foremost impression potential students get, the online brochure for alumni, and a pivotal source for both students and faculty But wait! Is your website truly mirroring the vivid, innovative sprint of your... read more >>
In today’s hyper-connected world, students make informed decisions and incorporate them into choosing the right institution Whilst an eminent reputation or a winning sports team might have swayed them in the past, today’s students are digitally native They connect on social media, they research... read more >>
What do you rely on when looking for any information on the internet The first few websites appear/results on the first page, right So, undergraduate or postgraduate applicants are no exceptions So, how are you going to ensure that your university’s or institutions' websites appear at the top... read more >>
In the bygone era of push-button phones and dial-up internet, students relied on crowded college fairs as well as colourful flyers But today They have emerged as digital detectives, armed with tabs, smartphones and a thirst for knowledge–– remember, not just any knowledge! They yearn for an apt... read more >>
Forget fancy brochures, open-house banners, and college fairs Today’s students have become digitally naïve, and they expect universities to be where they are: Online That’s right; your next generation of brilliant minds is scrolling through social media feeds, streaming YouTube videos, and... read more >>
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