Making your
brand dance to
the Macarena!

Brand Strategy

Brand Insights

Brand insights offer invaluable data about how our target audience responds to various brand stimuli.

At GrowthTrack, we conduct thorough analyses of brand interactions at every touchpoint to discern what resonates and what falls short, ultimately generating actionable insights. These insights facilitate accurate brand positioning and have a positive influence on students' mindset. We ensure that the brand's impact is optimised and effectively aligned with the preferences and perceptions of our target audience.

Brand Identity

With more education institutions mushrooming every day, it becomes critical that we differentiate our brand and stand out in the clutter. One of the important ways to do that is having a differentiated brand identity while also ensuring that it connects with our audience.

We help build your brand strategically that truly reflects your essence and supports your identity. This involves a team that understands the category, competition, the audience and who you are- Guess you have come to the right place.

Brand Positioning

How you present your university/college to students and what makes them choose you over others is a strategic move. Brand positioning is part of a brand’s larger marketing strategy that should have balance of both aspiration and reality.

GrowthTrack assists in establishing brand positioning that enables brands to effectively communicate the value they offer to their target audience. We thoroughly examine the brand's current positioning and determine its unique value proposition, identify competitors and analyse their positioning strategies. Finally, we strengthen and emphasise the brand's distinctive qualities that set it apart from the competition.

Brand Architecture

Brand architecture in a university refers to the organisational structure and hierarchy of brands within the university's overall brand strategy. It involves how different colleges, departments, programmes, and initiatives are positioned and interconnected under the university's brand umbrella.

A university's brand architecture is essential for creating a cohesive and consistent brand identity across its various entities. GrowthTrack helps establish clarity, differentiation, and synergy among the different components of the university. We not only work on creating a unique identity for each but also leverage how a parent brand and sub-brand can leverage the strengths of each other.

Let's Talk

Address:

A-62 4th Floor, Sector 2, Noida,
Uttar Pradesh 201301

Call Us At:

+91 7678631643

Email Us At:

[email protected]

Making your brand dance to the Macarena!