In today’s information age, the rise of the internet has transformed how students discover and engage with institutions and most begin their university search online It is the right time to reconsider your digital strategy if your university is not showing up where they’re looking Social... read more >>
For any educational institution today, the website is often the first place people reach out to for information It’s where prospective students find out about what the institution stands for A well-crafted website is not just about aesthetics; it is about the voice it reflects, the identity,... read more >>
Students today don’t sit down and read brochures They scroll, tap, watch and move on Whether it’s a short Instagram reel, a blog post on their phone or a quick reply to a poll, this is how they interact with content now If universities want to build lasting impressions, it’s not... read more >>
You’ve got a brilliant programme The student outcomes are strong, your faculty are top-notch and campus life lives up to the brochure But it has no meaning if your ads are appearing in the wrong places or not showing up at all The challenge institutions mainly face is getting... read more >>
You’ll notice that more universities are reworking the way they communicate with students and making the interactions more efficient and effective Nowadays, marketing is not just about putting out ads or just posting updates, but more about figuring out what actually works and where students are... read more >>
Enrolling students today is nothing like it was ten or even five years ago The way students explore universities and interact with institutions has undergone a significant shift And if you're still using brochures or bulk emails to increase engagement, chances are you're already falling... read more >>
A student sits late at night, scrolling through course pages and university websites, trying to decide where they belong Something we all realise at some point With so many choices available, most students often feel overwhelmed And with every scroll, they wonder which university understands what... read more >>
Most students won’t wait for an open day or a callback They head straight to your website It’s their first proper look at your university and within seconds, they decide whether to explore more or leave If all they find is a list of courses and some outdated pages, they probably won’t stick... read more >>
Think about it! When was the last time a student picked a university solely based on a brochure or a newspaper ad Today’s students live online and so must your university From YouTube campus tours to Google searches for “top courses in India,” the student journey now starts and often ends on... read more >>
“Hey Google, what are the best MBA colleges near me” That one spoken sentence tells us more about the direction of SEO than any report or whitepaper Search is no longer confined to screens and keyboards; it’s moved into conversations And for universities, that shift changes... read more >>
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