| September 28, 2024
This is particularly so in the current world that is characterised by the increased use of technology where a university’s website is the first interface or gateway through which the general public gets to interact with the university. There is no doubt that having a good and well-developed University website is very important. Not only does it serve the purpose of a knowledge base, but it also expresses the institution’s concern towards technology and contemporary forms of education. Let’s look at the major considerations in university website development and how this can be used to engross the online presence.
The website is typically a student’s initial point of contact with a university and is thus deemed very important. A good design of the website and its proper functioning can influence the choice of a student to a greater extent. To achieve the above objectives, the website should be well-designed and well-laid out. Practical and functional staples, including excellent images, choice of typography, and a speciality of colours, can really elicit the visitors’ interest.
What’s more important is that the information on the University’s websites has to be of interest to students, faculty, staff, alumni, and parents of students. The goal is to make information easy to find but well-organised to provide efficient access to relevant information. These areas involve academic programs offered, admission to the programs, campus facilities, and contact addresses.
Key features such as virtual campus tours, live chat support, and online applications can also be useful in engaging the user. These features not only add ease but also indicate that the university wants to embrace technology more for user enhancement. Other features such as maps where students can interact with each other and event calendars where events such as forums that students engage in can be scheduled and posted also can enhance online learning.
Mobile users account for a larger number of accesses to university websites, and thus, the adaptability of the site to a mobile platform is critical. A responsive design makes it possible for the website to be compatible with all gadgets and display resolutions, making the outcome quite similar across all the possible gadgets. This adaptability is even more paramount to an effort to expand the outreach of a website and also ensure that users make information available anytime.
Some features that make up the web design and development for the Universities include the following:
In this case, the design should be user-centred. This means that the layout should be easy to navigate, the path should be clear, and so should the call to action. The website should be easy to navigate so that information does not have to be searched through multiple layers of sub-sections.
This is enabled by a strong and effective CMS that enables the universities to handle and modify the content easily. It makes sure that the site is updated and incorporates recently occurred events that may be current affairs or novel information.
It is very important to align with various SEO practices that would enhance the number of hits on the site by the search engines. This involves incorporating the right keywords concerning the university website.
Whenever it comes to university website development, there is bound to be so much information that is sensitive in nature, and so it requires certain levels of security. These are some things that should be followed to protect users’ data and maintain credibility and trust. Security checks, SSL, and a good login portal are basic requirements of any website that upholds good security.
It is common for universities to adopt a number of software systems, mainly for management purposes. Compatibility of the website with these systems, including the student information systems (SIS) and the learning management systems (LMS), can prove beneficial to the required operations and usability of the users. This integration leads to efficient data management where the users work in the same digital space.
The discussion here is based on university websites. However, the principles of web design and development for schools are similar. Branding also entails having a well-designed and informative school website to cater to the students, parents, and staff. The design of such a website should, therefore, be age-appropriate and contain items such as a calendar of events, a school timetable, and additional materials for students and parents. For example, first-onset schools, especially the elementary ones, may adopt cute and fancy designs to appeal to the students, while second-onset schools may incorporate serious designs that are in accordance with their secondary learning curriculum and team activities.
Thus, an effective and professionally created university website is one of the crucial elements of the work of most contemporary establishments. It functions as a central ground for the provision of information, communication, and interaction. To have a website that suits these qualities, it is necessary to find a reliable firm that excels in web design and development for the university.
GrowthTrack is a leading digital marketing company specialising in university website development per clients’ requirements. At GrowthTrack, we offer high-quality web design and development services for universities and schools that will correspond to all their requirements and even more. Contact us to learn how we can help your educational institution build and maintain a strong and appealing digital presence.
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